PIVOT TRANSLATION IN FILM AS A VISUAL ART MEDIUM: IMPLICATIONS FOR MEANING CONVEYANCE AND CULTURAL TRANSFER

Abstract

This study examines the concept and practice of pivot translation within the context of audio-visual film translation, and its implications for the conveyance of meaning and the transfer of cultural elements. Pivot translation involves the use of an intermediary language to translate content from the source language into the target language. This method is commonly employed in translating non-English foreign language films, particularly on digital streaming platforms and television networks. Recognizing film as a form of visual art rich with imagery, symbolism, facial expressions, and cinematographic design, the study explores how pivot translation affects the audience’s reception of both linguistic meaning and visual cultural cues. The research adopts Anthony Pym’s translation theory, which emphasizes balance between source-oriented and target-oriented approaches, as a conceptual framework. A qualitative methodology is used, involving document analysis and case studies to assess the effectiveness and challenges of pivot translation in preserving intended meaning and cultural resonance. Findings suggest that while pivot translation streamlines the translation process and broadens content accessibility for large-scale dissemination, it also poses risks such as semantic distortion, cultural loss, and over-reliance on intermediary scripts. Furthermore, discrepancies between visual and verbal elements may disrupt audience comprehension and diminish aesthetic-cultural impact. This study proposes the integration of visual analysis and inter-semiotic awareness into pivot translation practices to enhance fidelity to both meaning and visual-cultural expression in translated films.