التسويق الإسلامي منهج أخلاق متكامل

Islamic Marketing: An Integrated and Ethical Approach

Authors

  • Moneer Hosen Alzalook Department of Syariah and Management, Academy of Islamic Studies, University Malaya
  • Asmuliadi Lubis Department of Syariah and Management, Academy of Islamic Studies, University Malaya
  • Fadillah Mansor Department of Syariah and Management, Academy of Islamic Studies, University Malaya

DOI:

https://doi.org/10.22452/muqaddimah.vol11no2.2

Keywords:

Islamic, Marketing, ethics approach, integrated

Abstract

The research deals with marketing from an integrated Islamic perspective, aiming to clarify the foundations, limitations and principles of marketing in Islam. Specifically, it focuses on consumer protection in the light of the unethical marketing practices prevalent in today’s market. The problem of the research addresses the unethical activities that are commonplace in the field of business and marketing. A qualitative research methodology was employed using descriptive narrative. The results show how the principles and ethics of an integrated Islamic approach to marketing help to mold human beings on sound foundations, guiding them to be upright and ethical in their dealings and their marketing. Consequently, sellers and consumers experience fairness and honesty, thereby creating a society based on brotherhood, faith and trust.

Downloads

Download data is not yet available.

Downloads

Published

15.10.2023

How to Cite

Alzalook, M. H., Lubis, A., & Mansor, F. (2023). التسويق الإسلامي منهج أخلاق متكامل: Islamic Marketing: An Integrated and Ethical Approach. Journal Al-Muqaddimah, 11(2), 15–25. https://doi.org/10.22452/muqaddimah.vol11no2.2

Issue

Vol. 11 No. 2 (2023): July-December

Section

Articles

License

Copyright (c) 2023 Al-Muqaddimah: Online Journal of Islamic History and Civilization

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

By submitting manuscripts to the Al-Muqaddimah, authors agree to transfer copyright to the journal. However, authors may republish their work or grant others permission to republish it; in which case it should be accompanied by a proper acknowledgment that the work was originally published in the Al-Muqaddimah. The journal adopt CC-BY-NC-SA licence which authors may also share and distribute their article anywhere of non-commercial website, social media and repositories immediately on publication. 

Authors may also reuse the Abstract and Citation information (e.g. Title, Author name, Publication dates) of their article anywhere at any time including social media such as Facebook, blogs and X (Twitter), providing that where possible a link is included back to the article on the journal site.