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This paper will elaborate on aspects of Malay culture that form the basis
for politeness strategies in Malay. An attempt will be made to link the
rationale behind Malay politeness strategies to their cultural norms and
values. In this paper I will present values important in Malay politeness
strategies through an elaboration and analysis of the cultural values
disseminated through, or are evident in Malay cultural practices,
everyday life and idioms.